Certain projects can often have very precise target audiences for their dissemination requirements.
Finding the right media vehicle to address this issue can be both time consuming and sometimes impossible. Does your project also need a viable way to help commercialise the end results to a pre-determined demographic or target market?
Over the course of the research we can help identify and build a unique database of potentially interested parties who can be periodically contacted and introduced to your project. Project news and results can be communicated on a regular basis this way with very little “media wastage”; that is, utilising other forms of communication where the target audience you are looking to attract is only a small percentage of the overall actual audience.
Why pay for or spend your time on media that doesn’t cover 100% of your requirements?